Working with website, we shot these promotional videos featuring HP’s resident “inkologist” Thom Brown, who explained some of the headline reasons why HP’s ink is worth its premium pricing. Brown is HP’s leading evangelist of the many great technologies that make the company’s ink of such high quality. He is an expert in how ink achieves the results it does, and what factors can lead to inferior results in so many different ways. He is full of fascinating details that show the incredible technology that goes into making ink capable of resolving the best possible detail, sticking steadfastly to the page without blurring, and not running when subjected to water treatment.